After reading an article on Yahoo! yesterday about Wendy’s making changes to it’s burger, I decided to give it a try. My prior visit to a Wendy’s wasn’t a pleasant experience. It was about 7 months ago at their downtown San Diego location. The burgers were small and didn’t taste fresh. Overall, it was a bad experience. That was not the case yesterday… Continue reading →
It’s been 2 years since I started the USC EMBA program and 4 months since graduation. I’m beginning to feel a little empty because I’m no longer traveling to Southern California every other weekend to attend class. I don’t have reading assignments, case studies, and homework to complete. I don’t have the opportunity to have conversations with my classmates & professors… Continue reading →
I recently ran across this article on the 8 beers America no longer drinks and it made me pause for thought…what is my favorite beer? After a few minutes, I quickly jotted down a few of my favorites (in no particular order): Continue reading →
Many businesses invest millions of dollars on their building, furniture, advertising, and marketing. However, most fail to invest on the most critical element of their business, people. Continue reading →
The recent craze over these deep discount coupon sites (Groupon, Living Social, and Deal Chicken) has many businesses making rash decisions without thinking about the full cost for this type of marketing. Here’s how it works….
A sales person from one of these sites will call the business and present to them an opportunity to reach out to millions of users with an offer to try their business (at a severe discount often times 30% to 75% off regular prices) for no advertising costs. That’s right, it’s FREE advertising. Wait, it’s not really FREE. Typically, these sites will charge 25% to 50% as a commission for any sales generated from the deal. Let’s do the math. Continue reading →