When I read this article in the April 27th edition of the Wall St Journal, where Apple CEO Steve Jobs blasts Adobe Flash in a 1,600 essay published on Apple’s website, the first thing that came to mid was….Does Steve Jobs really have a case here against Adobe? Or is it because Adobe poses a real threat to Apple’s world domination plans?
Monthly Archives: April 2010
You might ask yourself, “what’s the big deal?”….
Well, how would you like to be in charge of re-branding a company of that size? With over 13 properties on the Las Vegas Strip alone, it is a monumental task! Their website lists Bellagio, Monte Carlo, New York New York, Circus Circus, Mandalay Bay, MGM Grand, City Center, Aria, Vdara, Excalibur, Luxor, The Mirage and THEhotel at Mandalay Bay as major brands on the Strip.
Projects of this magnitude usually include huge marketing campaigns designed to increase the awareness of the new brand. Do you realize how many matchbooks, napkins, towels, property & corporate signs, etc. will have to be changed? The task is enormous and expensive. The cost is measured in millions of dollars and will take many months.
There are many reasons for changing your name and re branding your company. Repositioning or changing public opinion are two of the most common reasons for re-branding. MGM Mirage has a strong position in the gaming industry and as far as I know, the public doesn’t have a negative opinion of their company.
In today’s economy, where every dollar spent is under tremendous scrutiny, you have to wonder why make the name change now? Is there a clear advantage and ROI to be obtained by making the name change? The rumor is MGM Mirage will be selling The Mirage property, necessitating a name change. We may never know the real answers to those questions, but it will be interesting to find out over the next few months.
When I read this headline in an article in Businessweek this morning, I was amazed. ITA is the company that created the software for Kayak.com, one of the best online travel sites for searching for the lowest fares & rates. Additionally, they are used by other major companies such as Orbitz, Bing, Continental Airlines, and Alaska Airlines. (click for full article)
Why is this important? Because Google will enter the travel industry with a big bang. Not only will they be able to track your online search tendencies, but they will also be able to track your travel preferences as well. This means there could be more online advertising opportunities in the future from Google. This could also mean higher advertising rates as well. It will be interesting to see how this plays out. Hopefully, it will mean better targeted ad campaigns for the advertiser.
I am a recent Mac convert and not a full blown Mac Fanatic. In August 2009 I became a Mac User when I purchased a 13.5″ MacBook Pro prior to attending the USC Executive MBA program. At the time, Apple had a “Going Back to School” promotion which gave students who purchased a MacBook Pro a complimentary 16 GB iPod Touch. After decades of being a dedicated Windows user, I finally crossed over.