First it was Groupon, Living Social, Deal Chicken. Now, I’m seeing other deal websites pop up like weeds. Recently, I’ve discovered Home Run, DealFind, and Amazon Local. Continue reading
Posted in Marketing, New Media, Online
Tagged amazon local, consumers, coupon sites, coupons, deal chicken, dealfind, deals, discount sites, groupon, home run, living social, online deals, online marketing
The recent craze over these deep discount coupon sites (Groupon, Living Social, and Deal Chicken) has many businesses making rash decisions without thinking about the full cost for this type of marketing. Here’s how it works….
A sales person from one of these sites will call the business and present to them an opportunity to reach out to millions of users with an offer to try their business (at a severe discount often times 30% to 75% off regular prices) for no advertising costs. That’s right, it’s FREE advertising. Wait, it’s not really FREE. Typically, these sites will charge 25% to 50% as a commission for any sales generated from the deal. Let’s do the math. Continue reading
Posted in Marketing, New Media, Online
Tagged advertising, business, deal chicken, deals, groupon, living social, marketing, online marketing
When I read this article in the April 27th edition of the Wall St Journal, where Apple CEO Steve Jobs blasts Adobe Flash in a 1,600 essay published on Apple’s website, the first thing that came to mid was….Does Steve Jobs really have a case here against Adobe? Or is it because Adobe poses a real threat to Apple’s world domination plans?
Posted in Marketing, New Media, Technology
Tagged Adobe, Apple, battle, computers, Droid, Flash, geek, iPad, iPhone, iPod, iPod Touch, mouse, PC, Shantanu Narayen, Steve Jobs, tech, UFC, Wall St Journal, war
The last day of SXSW, I decided to attend a couple of sessions and the keynote featuring Brian Ek from Spotify. The first session, held at the Hilton, was a panel that featured David Meerman Scott. The session was very interesting and insightful. I took some notes and participated in a brief discussion with the panelist from Newell Rubbermaid.
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Posted in Convention, Social Media, Travel
Tagged austin, Conference, Social Media, sxsw, texas, Travel, TX
Posted in Convention, Social Media, Travel
Tagged austin, Conference, Social Media, sxsw, texas, Travel, TX
Peter's Perspective 