Category Archives: New Media
The recent craze over these deep discount coupon sites (Groupon, Living Social, and Deal Chicken) has many businesses making rash decisions without thinking about the full cost for this type of marketing. Here’s how it works….
A sales person from one of these sites will call the business and present to them an opportunity to reach out to millions of users with an offer to try their business (at a severe discount often times 30% to 75% off regular prices) for no advertising costs. That’s right, it’s FREE advertising. Wait, it’s not really FREE. Typically, these sites will charge 25% to 50% as a commission for any sales generated from the deal. Let’s do the math. Continue reading →
When I read this article in the April 27th edition of the Wall St Journal, where Apple CEO Steve Jobs blasts Adobe Flash in a 1,600 essay published on Apple’s website, the first thing that came to mid was….Does Steve Jobs really have a case here against Adobe? Or is it because Adobe poses a real threat to Apple’s world domination plans?
The last day of SXSW, I decided to attend a couple of sessions and the keynote featuring Brian Ek from Spotify. The first session, held at the Hilton, was a panel that featured David Meerman Scott. The session was very interesting and insightful. I took some notes and participated in a brief discussion with the panelist from Newell Rubbermaid.
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Before we headed to SXSW, we started out Sunday by heading to South Austin to do a little shopping in the antique shops and grab a bite to eat. The concierge at our hotel suggested we spend a little time there. He was right. There are a lot of small, boutique stores and restaurants there. We were able to find a parking spot on the street and walked down the block. The weather was awesome and the shops were fun. We wanted to get a little fun in before the show.
For those of you who aren’t familiar with this event, South By Southwest (SXSW) is an annual Film, Music, and Interactive festival that’s held in Austin, TX. I’ve heard so much about this festival lately that I had to experience it for myself. I decided I would make it a work vacation. Milena wanted to come along, so I bought two passes to the Interactive festival and attempted to get a room at the Hilton across the street from the Austin Convention Center. To my chagrin they would not offer me an employee rate. As a matter of fact, I couldn’t secure an employee rate from any of the Hilton properties in downtown Austin. Luckily, I have a couple of classmates from UNLV that live in Austin and work at a Marriott. I contacted one of them through Facebook and explained my predicament. He was able to immediately secure a Friends & Family rate through Marriott at the Renaissance Hotel. It’s kind of funny & sad that I had to go outside the brand I work for to get a discounted room rate.
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