Tag Archives: marketing

Sales Tip #1

Posted on August 15, 2012 | Leave a comment

I know this sounds basic and elementary. However, over the past 2 yrs I’ve experienced an increase in this sales tactic that doesn’t work. The tactic I’m referring to is the practice of SPAMMING your inbox with unwanted emails after you’ve given the person your business card. Continue reading →

Groupon, Living Social, Deal Chicken – Good or bad for businesses?

Posted on September 7, 2011 | 8 comments

The recent craze over these deep discount coupon sites (Groupon, Living Social, and Deal Chicken) has many businesses making rash decisions without thinking about the full cost for this type of marketing. Here’s how it works….

A sales person from one of these sites will call the business and present to them an opportunity to reach out to millions of users with an offer to try their business (at a severe discount often times 30% to 75% off regular prices) for no advertising costs. That’s right, it’s FREE advertising. Wait, it’s not really FREE. Typically, these sites will charge 25% to 50% as a commission for any sales generated from the deal. Let’s do the math. Continue reading →

8 Comments

Posted in Marketing, New Media, Online

Tagged advertising, business, deal chicken, deals, groupon, living social, marketing, online marketing