After reading an article on Yahoo! yesterday about Wendy’s making changes to it’s burger, I decided to give it a try. My prior visit to a Wendy’s wasn’t a pleasant experience. It was about 7 months ago at their downtown San Diego location. The burgers were small and didn’t taste fresh. Overall, it was a bad experience. That was not the case yesterday…
I ordered a 1/4 lb Single from the menu at one of the Scottsdale locations. When I received it, I immediately noticed a difference, it was larger than the burger I had several months ago. I unwrapped the burger and noticed that the signature square patty was still there, but as the article described it was thicker and less defined. After the first bite, I could taste the difference and identified other qualities that were pointed out in the article. The cheese was melted and tasted better. I also tasted the red onions, which added a burst of flavor into the burger. The new mayo and pickles were also very good.
The major change I couldn’t distinguish was the toasted & buttered bun. I’m not sure if they forgot to toast it, but to me the bun wasn’t much different than the one I had several months ago. I’ll have to give another location a try to see if I can taste it.
Overall, it was a pleasant experience for a fast food joint. I’m always a fan of brands who make changes to their product when faced with increased competition. Wendy’s has plenty of old and new rivals. Kudos to their company for putting up a fight.
Have you tried their new burger? Would love to hear what you think.
Peter's Perspective 